I received a juicy tip from my friend who works in marketing and development for LaCroix today. She quietly informed me that my favorite calorie-free, sugar-free, sodium-free sparkling beverage is about to launch a series of themed bars / upscale vegetarian eateries. As if that wasn’t exciting enough, she told me Chattanooga is one of three cities they’re considering as a test market for the new LaCroix concept.
According to my anonymous source, internal market research revealed that relative to the size of its population, Chattanoogans consume LaCroix at a greater rate than any other city in the United States. That’s really something to be proud of, Chattanooga!
Other cities in the running include Asheville and Aspen. A final decision will be made sometime in the coming months, and I’ll make sure to update you as soon as I hear something.